Nigeria’s telecommunications operator, 9mobile, has appointed Alan Sinfield as its substantive Chief Executive Officer.
Announcing this on Monday, 9mobile described Sinfield, who succeeds Stephane Beuvelet, as an experienced hand in the telecoms industry, having held leadership roles at numerous mobile, fixed line and broadband data operators, as well as retail, media and wholesale distribution across emerging markets in the Middle East, Asia, Africa and Europe.
Beuvelet held the CEO position in acting capacity since 2018.
Sinfield becomes 9mobile’s first substantive CEO appointed by the new board since the telecom firm changed from Etisalat to 9mobile in November 2018.
“Alan’s wealth of experience of building high performance and high growth organisations will play a pivotal role in strengthening 9mobile’s market position in the highly competitive telecommunications industry.
“He brings with him the vision, passion and years of experience from diverse environments, which will consolidate our priorities to provide superior customer experience and sustained network quality,” Chairman of 9mobile, Alhaji Nasir Bayero, explained.
Looking forward to the new experience, Sinfield said, “The Nigerian telecoms industry is characterised by strong competition, but it is also an industry that is important to people everywhere.
“Nigeria is rich in diversity and boasts of energetic, resilient, friendly and hardworking people. I am delighted to join the 9mobile family and I look forward to using my experience and unique value propositions to lead the company in the next exciting phase of its journey.
“The goal is to build on the existing strong foundation of the company to create value that will transform the Nigerian telecoms sector. I also look forward to embracing the people, the culture and the unique knowledge that Nigeria has to offer.”
Sinfield’s extensive global and operational experience as CEO since 2006 also covers fintech and banking sectors.