Mondia, a leading technology company that specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, has announced the launch of Jumia Games, a competitively-priced entertainment category on the JumiaPay App.
In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya and Ghana with plans to expand the service to Jumia customers in Tunisia and Côte d’Ivoire over the next few months.
With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high-quality games such as CR7, Ben10, Tom and Jerry and Cartoon Network games.
“The gaming industry is expected to grow at a CGAR of 12 per cent until 2025 and with more than 200m Africans who are below the age of 35, the continent has tremendous potential in the mobile gaming segment,” said Dr. Amadeo Rahmann, Chief Executive Officer of Mondia.
“This deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers. Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers,” he added.
Sami Louali od Financial Services at Jumia Group said, “We have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay Apps, we are providing our consumers with an exciting digital gaming and entertainment experience. With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services.”
