APO Group, a leading pan-African communications and business consultancy, has announced a collaboration with the World Health Organization Regional Office for Africa for the provision of online press conferences during the COVID-19 pandemic.
From 25 June, APO will organize the official WHO online press briefings for African media which will include simultaneous translation and live streaming on more than 300 Africa-related news websites, and on the Google News mobile application, delivering crucial health updates, and potentially life-saving information to millions of people in Africa.
The press conferences will provide the media with all the latest COVID-19 news for Africa, and give journalists the opportunity to ask questions to some of the world’s leading health experts.
They will be hosted by Dr Matshidiso Moeti, the WHO’s Regional Director for Africa, and will also feature guest speakers depending on the subjects being covered.
Further briefings have already been scheduled for 9 July, 23 July and 6t August, with fortnightly events continuing for the duration of the pandemic.
The press conferences will concentrate on health updates from the WHO Regional Office for Africa, and run alongside existing regular briefings currently being coordinated by the World Economic Forum, which will focus more on the broader impact of COVID-19 and take place fortnightly on alternate weeks.
“WHO recognizes the important role media play in informing the public about the latest news and scientific findings on COVID-19,” said Dr Zabulon Yoti, Regional Emergencies Director for WHO Africa. “Regular virtual press briefings are a great way to update the media and ensure people have life-saving information.”
“Our unparalleled proprietary network of more than 300 Africa-related news websites means we can ensure the vital information delivered in these online press briefings is reaching every corner of the continent,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “It is a privilege for us to be working alongside the World Health Organization in a collective effort to combat the pandemic.”
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