Strategic communications: The lifeline of effective nation-building
United States President, Donald Trump, lost his re-election bid largely due to his mismanagement and undermining the power of effective...
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Power off headlines in reputation management
It might be a struggle to defend this statement empirically; ‘perception is reality'. Irrespective of your position, what you must...
Read moreLeveraging gatekeepers to achieve strategic PR objectives
The word 'gatekeeper' in the discourse of Public Relations generally refers to the media. While this may be true in...
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Strategic role of corporate communications in CEO positioning
Organisations exist for a purpose. Every organisation, irrespective of its size, seeks to achieve the set vision and mission. In...
Read moreSurviving As PR Strategist in VUCA World
The impact of technology in every sphere of life; across age strata, industries and culture cannot be overestimated. The way...
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