Unlocking complex PR briefs for strategic organisational goals
There are briefs, and there are briefs. Some come easy and straightforward, while there are a few that are not;...
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Strategic communications: The lifeline of effective nation-building
United States President, Donald Trump, lost his re-election bid largely due to his mismanagement and undermining the power of effective...
Read morePower off headlines in reputation management
It might be a struggle to defend this statement empirically; ‘perception is reality'. Irrespective of your position, what you must...
Read moreLeveraging gatekeepers to achieve strategic PR objectives
The word 'gatekeeper' in the discourse of Public Relations generally refers to the media. While this may be true in...
Read moreStrategic role of corporate communications in CEO positioning
Organisations exist for a purpose. Every organisation, irrespective of its size, seeks to achieve the set vision and mission. In...
Read moreSurviving As PR Strategist in VUCA World
The impact of technology in every sphere of life; across age strata, industries and culture cannot be overestimated. The way...
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