Boomplay, a music streaming and download service based in Africa, has extended the licensing of United Music Group’s music catalogue to 40 more countries in Africa.
UMG is a global and music-based entertainment provider.
Financial Street gathered that the extended relationship would benefit African musicians, talents and listeners.
“A new landmark licensing agreement that will extend licensing of UMG’s global music catalog from 7 to 47 countries across the African continent, as part of an extended relationship that will benefit African musicians and talent and expand the listening experience for Boomplay users across Africa,” Boomplay said.
This extension further allows African artists, talents and listeners in other African countries have access to global music.
“New markets include South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal; with UMG catalog now also widely available across French-speaking territories for first time,” a statement said.
Commenting on the expansion, Tosin Sorinola, the director of artist and media relations, said, “We are very optimistic that this expansion will further embed the blossoming relationship between both parties.
“As a platform, we are committed to ensuring that we help artists spread their music and that our users have access to all the music they love wherever they are. This expansion will afford us an opportunity to help open up more music to our users and opportunities for artists in the new regions.”
This licence further reinforces UMG’s commitment to promoting African music and talent.
“This agreement underscores UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world,” the statement said.
In 2018, UMG was the first global music service to license its music to Boomplay.
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