Cititrust Nigeria, a leading financial services provider, has launched a ‘culture transformation journey’ aimed at delivering excellent service and world class customer experience.
The launch took place at Cititrust Nigeria Operations’ country office in Lagos on Friday.
Speaking at the ceremony, Ikechukuwu Peter, the Chief Executive of Cititrust Nigeria, said the company was committed to promoting the culture of excellent service delivery to its teeming customers across its seven subsidiaries within Nigeria.
He listed the company’s subsidiaries to include Core Capital Limited, First Option Microfinance Bank Limited, Omoluabi Mortgage Bank Plc, Bermuda Forex BDC Ltd, First Guaranty Healthcare Ltd, CDP Insurance Brokers Ltd and Atlas Portfolio Ltd.
He said, “Our desire is to take these values of excellent service delivery and world class customer experience Cititrust is known for to a whole new level, by transforming it from just being a business practice into a way of life.”
He added that one of Cititrust’s ideologies is that the customer is the live-wire of any business and that Nigerian customers deserve the best and must always demand the best from their service providers, not only in the financial sector but across all other sectors of the economy.
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