Facebook launches avatars across sub-Saharan Africa

Facebook has launched avatars in Africa to give people new ways to express themselves online. Avatars are digital personas that enable people to engage across Facebook and Messenger in a more personal and dynamic way.

The social media firm said, “You can use your personalised avatar to share a range of emotions and expressions via a digital persona that is unique to you.”

It added that avatar could be included in comments, stories, messenger and text posts with backgrounds.

“With so many emotions and expressions to choose from, avatars let you share your authentic reactions and feelings with family and friends across the app.

“You can customise your avatar with hairstyles, complexions, outfits, COVID-19 support stickers and more,” a Facebook statement explained.

To create an avatar, go to the Facebook or Messenger comment composer, click on the ‘smiley’ button, and then the sticker tab. Click ‘Create Your Avatar.’

“Facebook is home to some of your most personal content and we want to allow people to share and react to that content in the most personalised way possible,” said Nunu Ntshingila, Regional Director, Facebook Africa.

“We’re excited to give people more options to convey their identity on Facebook, allowing them to share in a more personal, light-hearted way.”

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