Payment technology company, Flutterwave, will sponsor Afrosport TV free-to-air broadcast of the 2021 African Cup of Nations to be hosted by Cameroun.
In a statement distributed by APO Group, on Wednesday, the African sports channel noted, “Flutterwavehas pledged its support for Afrosport TV by taking up the sponsorship of the 2021 AFCON 2021 broadcast, starting from January 9, 2022.
“The sponsorship will facilitate world-class delivery of AFCON 2021 on free-to-air TVs in Nigeria as well as on the African Union of Broadcasters.”
According to the statement, the broadcast network will include the Nigerian Television Authority and the Broadcasting Organisation of Nigeria.
Chief Executive Officer and Founder, Flutterwave, Mr Olugbenga Agboola, stated that what prompted the sponsorship deal was the company’s desire to ‘make life easy’ for Nigerians.
He further said that Flutterwave was founded to, among others, make sports contents available and accessible to every Nigerian.
“If getting free access to sports, which represents our passion as Africans and fosters unity, is what makes life easy and grows our unity as a continent, we will surely be standing tall,” the statement read in part.
Lauding the sponsorship, co-founder of Afrosport TV, Andy Howes, stated that “it is the lifeblood of FTA TV and it is only by the support of companies, such as Flutterwave that millions of fans are able to participate in the enjoyment of an event like the AFCON through their TV sets.”
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