With a customised product known as PR 2.0, Glass House PR has designed competitive promotional techniques, effective marketing plans and exceptional branding solutions that specifically address the needs of the Small and Medium-scale Enterprises (SMEs) in Africa.
PR 2.0 aims at achieving organisational goals, brand visibility and growth for the target SMEs.
This is made known in a release by APO.
Frustrations naturally accompany a tedious and resource-consuming exercise in which results are never forthcoming despite the efforts. This is typical of small businesses, which consist of 95 per cent of all companies in sub-Saharan Africa.
About 44 million formal SMEs exist in the continent, seven million of which are based in Kenya. Difficulty surfaces when SMEs must operate on limited budgets but their objectives must be met.
In the past, SMEs put limited emphasis on PR because of the associated cost. Fortunately, most of them are beginning to understand why it is important to place PR at the centre of business operations. This realisation is linked to the commitment of entities such as Glass House.
To date, the independent agency has served known brands from different parts of Africa, including South Africa, Rwanda, Ethiopia and Kenya just to mention but a few. The results are quite impressive, and this is affirmed by the continued relationship that Glass House PR has continued to maintain with SMEs that want to stand out in their industry.
It is a new era of public engagement and PR 2.0 goes an extra mile of identifying and segmenting key audiences to suit the inimitable needs of the SMEs. With a PR strategy that runs throughout the year, communication with audiences will become manageable for SMEs that require affordability and sustainability.