The Lux Afrique Group has said it will open virtual doors to Africa’s first online luxury multi-brand e-commerce store, the Lux Afrique Boutique on 25 November 2020.
According to a statement by Lux, the “exclusive” online shopping destination will offer clients from the Africa and the world, the “most luxurious” brands in fashion, jewellery, watches, home, technology and food.
The Founder of Lux Afrique, Alexander Amosu, said, “Pretty much every part of the world has a luxury e-commerce platform servicing the high net worth population across Asia, the Middle East and Europe, so why not Africa? I’m pleased to say that the Lux Afrique Boutique intend to change that.”
The statement explained that upon entering the online boutique, clients are presented with a selection of women’s fashion from the world’s “most desirable” luxury brands.
It added, “The seasonal collections of leather goods and ready-to-wear are all current and what one would find in the shopping capitals like Paris, Milan or London. The men’s universe features an array of the finest names in luxury, with an additional selection of grooming products.”
