MTN appoints Omnicom as global marketing services provider

MTN Group has named Omnicom Group as MTN’s lead agency partner following a competitive pitch process, cementing a partnership that commenced in 2017.

Regarding the appointment, Group Business Director, SPV Communication Solution, a representative of Omnicom, Saidat Lawal-Mohammed, said, “We’ve all had a tough year and this announcement couldn’t have come at a better time as a reward for the hard work and commitment of the team. We look forward to supporting the MTN Group as they achieve great feats over the next few years”.

“MTN is delighted with the outcome of the Global Marketing Services RFP. The calibre of submissions from all bidders was of an exceptional standard, despite the unusual circumstances we find ourselves in,” said Group Executive for Marketing, Bernice Samuels.

“Omnicom proved themselves not just as a creative powerhouse, but also demonstrated a solid commitment to partner with MTN in achieving our common goal to contribute to Africa’s progress.” she added.

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