As part of its annual profiling of leading brands across the continent, Brand Africa will on Thursday, June 18, 2020, host a virtual launch in partnership with MultiChoice Nigeria and Open Squares to unveil the most admired brands in Nigeria.
The list which is sourced from a consumer-led survey will put the spotlight on indigenous brands that have found and retained a place in the hearts and pockets of Nigerian consumers.
For the virtual launch, Thebe Ikalafeng, Chairman and CEO of Brand Africa will be joined by MultiChoice Nigeria’s Chief Customer Officer, Martin Mabutho, Founder/Managing Partner of Open Squares, Feyi Olubodun and CEO of Pierrine Consulting, Seyi Adeoye, to announce the brands on this year’s list as well as discuss the impact of the global pandemic on African brands and how Nigeria can catalyse the acceleration of made-in-Africa brands.
Brand Africa has, over the past 10 years, put together an annual list of top 100 most admired brands in Africa. The list which seeks to establish brand preferences across the continent is derived from a survey conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa.
The virtual event to announce the most admired Nigerian brands will take place on Thursday, June 18, 2020 at 8:45 AM WAT.
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