Ten Nigerian creators among 23 African have been selected to receive grants for the development of their YouTube channels from the global #YouTubeBlackVoices fund.
Managing Director, Emerging Markets for YouTube Europe, Middle East and Africa, Alex Okosi, disclosed this in a statement on Tuesday.
According to Okosi, the 23 creators comprised YouTube’s inaugural class of Africa content creators and part of the 132 creators, across the globe, participating in YouTube’s class of 2021.
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In addition to the grant earmarked for content development, Okosi said the 23 creators from Nigeria, South Africa and Kenya, would also take part in an intensive three-week incubator programme to be followed by bespoke training, workshops and networking programmes.
He noted that top African artistes including Fireboy DML, Sauti Sol and Sho Madjozi were part of the selected 23 artists to join the ‘#YouTubeBlack Voices Class of 2021.’
“The (African) artists will join others selected from the United States, Brazil, and Australia, whose music spans generations, and locations.
“The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and well-being.
“We’re excited to spotlight Black creators from the African continent and amplify their voices as they create original content on our platform,” Okosi said.
YouTube had in October 2020 called for African creators to apply for the #YouTubeBlackVoices funding as part of its global, multi-year commitment aimed at nurturing black creators and artists on its channel.
Other beneficiaries include Akah Bants, Dimma Umeh, Eric Okafor, Lade Owolabi, Dodos, Oscar Frank, Tomike Adeoye, Winnie Emmanuel, and Mitchelle Adagala from Nigeria; Nicollette Mashile, Kay Ngonyama, Lasizwe, MacG, Owamie Hlongwane, Thato Rampedi, Naledi Monamodi, Ofentse and Nelisiwe Mwase, from South Africa and from Kenya Kaluhi Adagala, Mumo, and Patricia Kihoro.
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