Opera, the Norwegian browser developer, has announced the launch, in Kenya, of its new dedicated chat service, Hype, built into mobile web browser, Opera Mini.
According to Opera, with the introduction of Hype in the Opera Mini browser, it is rethinking the concept of mobile browsers providing its users with a personalised, engaging browsing experience that enables seamless surfing, chatting and sharing content– without compromising speed or driving increased data consumption.
Product Lead for Hype, Charles Hamel, said, “Chat services and browsers are apps people use every day and feel very personal about. With the integration of Hype in Opera Mini, we are not only rethinking what a chat service should be like in 2021, but also changing the very definition of what a mobile browser should be.
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“Hype was developed, first and foremost, with African consumers in mind. Today, 40.per cent of the Kenyan population has access to smartphones, with younger generations dominating, as 75 per cent of their 47 million inhabitants are under 30 years old. With such early adopter demographics at play, there is massive potential for the growth of Hype in Kenya. On top of that, we are also partnering with the leading telecommunication carriers in the country, offering daily free browsing to all Opera Mini users. We believe the combination of these factors will lead to the rapid adoption of Hype in the country.”
The launch of Hype in Africa, where Opera has nearly 150 million Monthly Active Users, and Kenya as the pilot market, Opera re-imagines the chat experience, where content sharing will be a key feature, thus making Opera Mini the world’s first mobile browser with an integrated chat service Financial Street gathered.
The launch, according to Opera, is a facet of the emphasis on investing and growing its digital ecosystem in Africa, with the goal of bringing more people online. The launch follows similar browser innovation from Opera, which was the first to integrate messenger services as part of its Personal Computer browser in 2019.
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