Plaqad, a marketing and public relations software company, is set to release a proprietary marketing platform that lets brands advance an affordable, data-driven campaign from start to finish.
The platform, which automates the entire campaign workflow, is expected to give users the ability to find and hire talent and service providers, launch a campaign, track and measure campaign performance, and process vendor payments—all in one place.
Plaqad launched its initial offering, SocialCred, a free influencer, and social media ranking tool, in June.
“SocialCred is a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn, and Facebook. It provides social media users with actionable insights to grow their influence, while also providing brands with sufficient data on influencers to make informed decisions on which creator to partner with.
“The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement,” the company said in a statement.
Plaqad, first established in 2017 as a startup within BlackHouse Media, one of the most successful public relations companies to come out of Africa, was built to connect brands and individuals to bloggers, news websites, publishers, and social influencers.
Plaqad said it had paid out over $1m on hundreds of campaigns to members, in effect helping its programme members monetise their content, platform, and influence.
“Plaqad, a contorted way of spelling the word ‘placard,’ is a protest against the norm,” said BlackHouse Media and Plaqad Founder, Ayeni Adekunle.
“In line with our mantra, ‘Make Your Voice Heard,’ we continue to live our mission to help businesses irrespective of their sizes, location, or budget, reach and effectively engage their audience. We conceived the idea for Plaqad to help democratise an important aspect of modern communications.”
