Stanbic IBTC Holdings, a member of Standard Bank Group, has announced the appointment of MediacraftAssociates as the group’s new Public Relations agency. The appointment took effect from August 5, 2019.
The development followed the conclusion of a very competitive pitch process that featured some of Nigeria’s leading PR agencies.
By this appointment, Mediacraft will be responsible for the PR and reputation management for all the 11 subsidiaries of the Stanbic IBTC Group.
The Head, Marketing and Communications at Stanbic IBTC, Bridget Oyefeso-Odusami, said, “The PR pitch process was very thorough, transparent and competitive and we are happy to finally announce Mediacraft Associates as our new PR agency. In arriving at this choice, we considered not just their level of competence and professionalism, but also their experience and track record, especially in the financial services sector where we play. We believe that we made the right choice.”
The Founder/CEO of Mediacraft Associates, John Ehiguese, expressed excitement in winning the Stanbic IBTC business.
He said, “The Stanbic IBTC business means a great deal to us for two major reasons. First is the transparency and integrity of the entire pitch process. The second reason is that Stanbic IBTC is a brand that I have personally always admired from a distance. Both organisations share a common set of core values, especially with regards to very high professional and ethical standards.
“We are happy to finally have Stanbic IBTC Holdings on our client list. There is, of course, the challenge of having to service all the subsidiaries in the group, but then we did not get to where we are today by running away from challenges. We have every intention of giving the Stanbic IBTC business our very best support and contributing our quota to making it the most admired and successful financial services group in Nigeria,” Ehiguese added.
Stanbic IBTC also confirmed the re-appointment of Playhouse Communication as its digital agency.
Playhouse has been handling digital services for the group since 2014.
The Managing Director, Playhouse Communication, Tolu Onile-Ere, said, “On the back of being named Digital Agency of the Year 2019 by Marketing Edge, Playhouse is thrilled to be re-appointed to continue to work with Stanbic IBTC on their journey towards leveraging the digital space to service their customers, staff and the brand in general.”