Research confirms what entrepreneurs have long suspected: startups drive the creation of new jobs. Harvard University, for example, found that while only 15 per cent of companies are so-called high-potential firms or scale-ups, they account for nearly half of all new jobs created.
The same research found that, from 1977 to 2005, existing companies in the United States were, in fact, net job destroyers, losing one million net jobs per year. In contrast, new businesses in their first year added an average of three million jobs annually.
We also know that startups can boost economic growth by encouraging innovation and a competitive business ecosystem, improve productivity, and spark new ideas that stir innovation and stimulate competition.
But, perhaps more importantly, startups produce innovations so fundamentally disruptive and transformative that they routinely change how we work and even live.
Diversified economy crucial
Namibia is currently an extractive economy reliant on diamonds, uranium and zinc, as well as copper and gold to a lesser extent. It has the fourth largest non-fuel mining sector in Africa and is the world’s fifth largest producer of uranium. Its second largest economic sector is tourism, followed by fisheries, to which it is one of the tenth largest contributors globally, and agriculture. All of these sectors are under threat and it’s becoming more and more apparent that sustainable growth of the Namibian economy relies on economic diversification.
Namibia faces the triple challenge of high poverty, inequality and unemployment. Only a minority of Namibia’s population derives income from employment, while the majority relies on subsistence farming, pensions and grants. With a Gini coefficient second only to South Africa and a youth unemployment rate of 38 per cent, our neighbour to the west needs to find ways to diversify and grow its economy – and fast.
A further challenge is gender inequality caused by cultural beliefs, which results in women having limited access to assets, resources, technology, education and employment, and being victims of widespread domestic abuse. Severe localised food insecurity is another constant stress on the Namibian economy and people.
Namibia’s literacy rate is 91.6 per cent and, in terms of the Human Development Index – which ranks countries according to their standard of living, health and education – it is ranked 129 out of 189 countries: a rank that is surprisingly higher than average in Sub-Saharan Africa. And while the country faces numerous environmental issues – including depletion and degradation of water and aquatic resources; drought, desertification, land degradation, wildlife poaching, loss of biodiversity and biotic resources – Namibia has ratified and is committed to meeting all international environmental protocols.
The country is also committed to growing and diversifying the economy. The United Nations Educational, Scientific and Cultural Organisation’s Culture for Development Indicator Suite has identified several areas the government needs to focus on to achieve this: education, infrastructure, transportation, promoting entrepreneurial drive, information and communication technology, and additional governmental efforts in renewable resources.
Most of these present opportunities for the private sector and entrepreneurs. Combining innovation and digitalisation with traditional industries, in particular, could go a long way towards solving many social and economic problems and thus significantly impact Namibia’s sustainable development.
Gearing up for startups
But Namibia’s current ecosystem for startups and for up-scaling small businesses is embryonic. Support structures for startups are still in their very early stages, but do show promise for the future. Start-Up Namibia, for example, has a Digital Transformation Centre, which focuses on addressing the challenges for digital startups and building a tech ecosystem in collaboration with local, regional and global private sector players in the areas of digitalisation and the digital economy. It also runs an incubation and innovation ‘basecamp’ in Windhoek, as well as mobile outreach units and pop-up camps in three additional regions in Namibia.
Stellenbosch University LaunchLab has partnered with Start-Up Namibia to launch its 2021 Cook (Incubation) Programme. The eight-week Design Thinking and Lean Start-Up programme assists startups in testing key hypotheses within their business model, growing sales and ultimately locating product-market-fit for their world-shaping business. It’s supercharged with online curricula, weekly cohort sessions and 1:1 mentoring from some of Namibia’s most successful businesspeople and entrepreneurs.
The first cohort of the Cook Programme kicks off in mid-September. We’ll roll up our sleeves to work with five to seven high potential startups focused on target sectors, including travel and tourism-tech, cultural and creative-tech, and blue and green-tech. Our ideal entrepreneur exhibits true grit – a combination of passion plus perseverance – as demonstrated by extensive customer discovery, a minimum viable product in the market and a full-time team.
The programme is valued at 25,000 Namibian dollars, but successful applicants need only pay a non-refundable commitment fee of N$500 for acceptance into the programme.
With its focus on tech that is uniquely applicable to the Namibian environment and economy, I believe that the Cook programme perfectly complements Start-Up Namibia’s existing startup support system.
As the GIZ Project Manager for Start-Up Namibia, Anna Vambe, says, “Even our best individual efforts can’t stack up against today’s complex and interconnected problems. This collaboration to bring the Cook programme to Namibia cements our view that startups need to think regionally, or even better globally.”
Stellenbosch University LaunchLab looks forward to watching these promising startups grow into the world-shaping companies that Namibia needs to tackle its triple challenge head-on.
*Romisher is the Chief Executive Officer of Stellenbosch University LaunchLab
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