Advans La Fayette Microfinance Bank has emerged the ‘2021 Microfinance Bank Brand of the Year’ at the Businessday Banks and Other Financial Institutions’ Awards.
BAFI announced this at the ninth edition of the yearly awards for deserving financial institutions in Nigeria held in Lagos on Saturday, according to a statement on Monday by the Head, Marketing and Communications, Advans Nigeria, Priscilla Iyari.
The BAFI Awards recognisee and celebrates organisations that have achieved excellence in their financial services across the entire client/customer spectrum and contributed to the industry’s overall growth, Iyari noted.
According to BAFI, the MfB was adjudged winner based on its agile operating model that has served the evolving financial needs of Micro, Small and Medium Enterprises in the country.
It is also in recognition of its revamped branding initiatives over the past eight years, especially in the past two years, she added.
“We are extremely honoured by this award. This is a testament of our commitment to innovative client-focused financial services to MSMEs, as well as under-served populations in a sustainable and responsible manner,” the Managing Director/Chief Executive officer, Mr Gaetan Debuchy, said while receiving the award.
“We use this medium to acknowledge the support of our group’s office, all Advans staff and loyal clients. This award goes beyond what we have achieved, but also about the trust vested in us, especially with the ongoing pandemic.
“We promise to continue to provide simple and efficient financial services to MSMEs in Nigeria,” he added.
A member of the Advans Group and a multinational MfB, the lender has presence in 10 countries, with 21 branches across Nigeria, Iyari also noted.
She said, “It is so encouraging to see that the hardwork we have put into further building the brand this past year is being recognised and rewarded by reputable organisations, such as BusinessDay.”
Iyari recalled that in addition to the BAFI awards, Advans Nigeria also recently won the ‘Emerging Microfinance Bank of the Year’ award at the Finnovex West Africa 2021, ‘Marketing Edge Most Outstanding Customer-Centric Bank of the Year’ as well as the ‘2021 Global Brands Magazine Best Customer-Centric MicroFinance Bank in Nigeria’ award.
“The institution continues to be recognised for its commitment to innovation and the provision of a quality and robust microfinance banking service in Nigeria,” she added.
