‘Africa’s print market requires collaborations for growth’

Canon Central and North Africa has said that printing business in Africa requires collaborations for sustainable growth.

CCNA stated this on Wednesday to announce new partners to boost the growth of the print industry in Africa.

It said the partners include Docutech and Al Mactab, to focus on advancing Canon’s Wide Format print solutions in Ghana and Libya; Express Automation, to amplify Canon’s Professional Print services in Kenya; and Digimate, to boost Document Solutions and Large Format Print offerings in Morocco.

The CCNA Sales and Marketing B2B, Ben Gossage, explained, “Findings from our study highlights the growth of digitisation accelerated by the pandemic, but also, significantly, indicates an evolution in customer demand, which points to a range of untapped growth opportunities within the sector, particularly for Print Service Providers.

“A report on our findings, entitled ‘Creating Customer Value’ reflects that fewer than 20 per cent of print service providers are fulfilling their customers’ needs. About 80 per cent of print buyers expressed a distinct need for more creative input from their print providers, and 86 per cent of print buyers would welcome advice on combining print with digital elements.”

He added that Canon started by combining best-in-class technology with a portfolio of services and support, giving customers industry-leading products and packages to sell.

Hostage stated, “Then we help our customers’ businesses and their people develop, with a 360° approach to their success. From consultancy to rewards and from progression opportunities to sales training, we give our partners what they need to grow – including ensuring that they and their teams have a digital mindset.

“The world has turned digital, and a digital mindset is open to exploring the immense opportunities available to develop and grow.”

The company promised to continue pushing back the frontiers of possibilities by developing and diversifying with new solutions at every milestone – and helping its partners share those solutions to the customers.

Ehime Alex
Ehime Alex
Ehime Alex reports the Capital Market, Energy, and ICT. He is a skilled webmaster and digital media enthusiast.

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