The Advertising Practitioners Council of Nigeria will train marketing communications practitioners to keep them abreast of corporate and brand communications challenges in contemporary business environment.
The training focusing on ‘Corporate Identity and Management’ will be organised in line with APCON’s professional development initiative to offer learning and mentoring experience to industry players. Participants are drawn from across the public and private sectors of the marketing communications industry.
According to a statement made available to newsmen recently in Lagos, the two-day programme, which will hold on September 18 and 19, 2019, in Abuja, will feature several sessions with experienced and expert resource persons who will focus on topics such as ‘Steps in Designing Effective Corporate Identity’, ‘Identity Design and Management, Laws and Regulations’, ‘Corporate Communications: Tactics and Strategies for Corporate Image Management’ and ‘The Role of Traditional and New Media in Corporate Identity Management’.
“The training is designed to equip corporate and brand communication professionals with current knowledge and skills needed to create, communicate and manage a consistent positive identity and perception for their organisations.
“It is deliberately world-class and enjoys the endorsement and partnership of some of the leading Nigerian corporate and private brands who are also sponsoring their key team members to the programme,” the statement added.
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