APO becomes SEED’s official sponsor

APO Group, a leading pan-African communications and business consultancy, has been appointed the official sponsor of the Sports for Education and Economic Development Project.

SEED Project works with under-privileged African youth to provide quality education, high-performance sports training, and the leadership tools “to make big dreams come true.”

SEED’s main goals are to maximise school enrolment, retention, and graduation rates – and reduce the gender gap that exists all over Africa. In Senegal, for example, only 39 per cent of women are literate compared to 62 per cent of men.

In the last 22 years, SEED has provided supplementary learning experiences for thousands of young African people – many of them marginalised and extremely poor. Key areas of focus are the power of engagement in sports, tutoring, mentoring and life skills development.

Other prominent partners of SEED include Nike and the National Basketball Association. Sport and education are also at the centre of APO Group’s CSR initiatives.

The company is a member of the UNESCO Global Education Coalition for COVID-19 Response, designed to help countries find distance learning solutions to minimise educational disruptions caused by the COVID-19 pandemic.

The company is the main official sponsor of World Rugby’s African association, Rugby Africa, the governing body of rugby in Africa.

“APO Group shares our passion for helping the next generation of Africans, providing them with opportunities that might otherwise be out of reach,” said SEED Project President, Joseph Lopez.

“Through sport and education, we can ensure more talented young African people reach their potential and are able to shine on the world stage.”

Speaking on the development, APO’s Chairman, Nicolas Pompigne-Mognard, said, “We are excited to be able to support SEED in the fantastic work they are doing with young people all over Africa.

“APO Group has always championed African sport, and this kind of initiative gives us the chance to help young people change the narrative and achieve the success they deserve.”

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