APO Group appoints new vice president

APO Group, the leading pan-African communications and business consultancy, has announced the appointment of Fathima Ebrahim as Vice President of Media Relations.

Ebrahim is a seasoned marketing communications practitioner who brings over 20 years’ experience across Africa having worked for a range of local and international clients in the automotive, broadcast technology, education, energy, tourism and health sectors.

Before joining APO, she was a senior vice president at global public relations agency, Weber Shandwick, and prior to this, the group account director at Edelman.

Ebrahim also worked at Africa’s leading entertainment company, MultiChoice, for 10 years in the ‘Corporate Affairs’ and ‘Broadcast Technology’ divisions and as a college principal in Johannesburg for seven years.

As vice president of media relations, APO said Ebrahim would oversee client delivery and assist with business development, sharing her wealth of knowledge from both the corporate and agency environments.

“Adding an executive of Fathima’s calibre is a vital step in our growth strategy, and we look forward to her valuable contribution,” said Lionel Reina, APO Chief Executive Officer.

Speaking on her appointment, Ebrahim stated, “This is an amazing opportunity to join such a respected organisation, well known for making such an indelible mark on the African continent.

“APO Group is recognised for their approach to innovation and commitment to stay ahead of the competition. One of my objectives is to ensure we keep our strong customer focus and build on our reputation as a global consultancy with unique experience and relationships across the media landscape.”

Fathima will be based in Johannesburg, leading her team who are across both the African and European continents. Each one utilising their insights and acquired market knowledge, to further develop and support client initiatives.

She holds a Bachelor of Administration from the University of Kwa-Zulu Natal and studied at the Henley Business School, as well as the Gordon Institute of Business Science.

Ebrahim is a member of the International Association of Business Communicators and has served as a judge for the Gold Quills awards.

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