Canon launches ‘PowerShot ZOOM’

Canon Europe has announced the launch of the PowerShot ZOOM – a palm-sized, lightweight 12-megapixel camera with image stabilisation and an easy-to-use three-step zoom, designed to help users experience the moment and relive it in detail.

Considered a dynamic and innovative concept in product design and usability, the Canon PowerShot ZOOM is a portable, monocular-style fixed lens camera.

With 100mm, 400mm and a digitally extended 800mm zoom, the compact digital camera is ideal for families enjoying outdoor activities or nature enthusiasts wanting to get closer to wildlife from afar.

“The Canon PowerShot ZOOM enables users to photograph and film distant subjects as though they are in front of them. Whether capturing your child scoring a winning goal from the sidelines or spotting a rare bird, the three-step zoom enables instant optical and digital magnification.

“Reaching 100mm and 400mm optical focal lengths at apertures of f/5.6 and f/6.3 respectively, the Canon PowerShot ZOOM manages sharp focus on faraway subjects,” said Canon in a statement.

With the extended 800mm equivalent digital zoom, the camera’s telephoto capability is ideal for casual bird watchers and nature explorers.

Weighing only 145g, but with an outstanding level of zoom for its size, the unique single-lens design enables users to shoot quality still and video imagery without the need for heavy equipment, ideal for capturing special moments as they happen.

Amine Djouahra, Sales and Marketing Director at Canon Central and North Africa, said, “Canon’s Kyosei philosophy is at the heart of the brand, and it is a Japanese word for living and working together for the common good. This is paramount to how we interact with our consumers and one way to do this is by enabling our customers to create memories. The Powershot ZOOM is the perfect piece of equipment to help do this.

“The compact design and superior features capability will create infinite possibilities for those who use it. This is what Canon is all about – that our customers can leave a lasting legacy for future generations with a simple click.”

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