Setting the standard in technical innovation and optical excellence, Canon is once again recognised by the Expert Imaging and Sound Association winning six prestigious accolades spanning across its mirrorless and DSLR camera bodies and lenses.
Despite this year’s unprecedented challenges, Canon has maintained its commitment to introduce products that push the boundaries and open new possibilities for photographers and filmmakers.
Redefining mirrorless with the EOS R5, Canon picked up the prestigious EISA Camera Innovation Award.
In addition to this, the Canon EOS-1D X Mark III won the EISA Professional Camera Award, enhancing its reputation as a sought-after imaging powerhouse among professional photographers worldwide, while the EOS 90D took home the EISA APS-C Camera Award.
Four of Canon’s RF lens series – compact, lightweight models packed full of useful technology – were recognised by the Expert Imaging and Sound Association, including the RF 70-200mm F2.8L IS USM, RF 24-70mm F2.8L IS USM, RF 600mm and RF 800mm F11 IS STM.
A statement by the company noted that the accolades reflect Canon’s longstanding heritage in delivering optical excellence, driven by its commitment to research and development, and guided by customer feedback.
According to it, every product demonstrates Canon’s continued support for both DSLR and mirrorless systems, offering photographers and filmmakers a competitive, full-choice line-up that makes the ‘impossible,’ possible.
Issei Morimoto, Senior Vice President for Canon Europe, said, “These prestigious awards clearly demonstrate that our products performance, build, innovation and technical capability have been given the stamp of excellence by EISA’s esteemed judges. Despite this year’s unprecedented global challenges, Canon launched a line-up of industry-leading products with its own cutting-edge technology that delighted and exceeded our customer’s expectations around the world. With award-winning products, Canon has something for every photography professional, filmmaker and enthusiast to get excited by.”
