Eutelsat Communications revealed the findings of a new Egyptian television market survey, confirming its 7/8° West hotspot as the most powerful neighborhood for satellite television for the country.
Ninety-eight per cent of TV homes in Egypt rely on satellite for television and 97 per cent of these receive their signal from 7/8° West reaching 24.3 of the Egyptian population.
Egypt is one of the largest audiovisual markets in the Middle East and African region, with 98 per cent of homes having TV sets. 25.1m homes, the majority of homes in the region, receive their channels via satellite. The region has seen an increase of eight per cent since 2017 in the number of homes receiving the channels and, 1.5m increase in homes over the past three years that benefit from 7/8° West, as the preffered orbital position reaching 24.3m homes and offering 78 per cent of this reach exclusivity to receive their TV channels from 7/8° West.
The 7/8° West neighborhood is the only position with all the top 15 watched channels available free-to-air, making it particularly attractive to Egypt’s market which is predominantly FTA (98 per cent).
A 900-channel, comprising of local, national and international channels, offers exclusivity of 70 per cent to the Egyptian market, has been the driving force behind the 95 per cent audience satisfaction rate from 7/8° West homes. There is also an expanding offer of High Definition content, with 230 high definition channels broadcasting at 7/8° West in 2020.
