Infinix launches ‘fashion-conscious’ Zero 8 in Kenya

Infinix, a global leader in the consumer electronics market, has today launched the Zero 8 smartphone in the Kenyan market. The Zero 8 is the company’s flagship series for 2020/2021.

Though targeting the high-end market, Zero 8 will retail at a relatively affordable price of KES 28,999 and will be covered by a guarantee policy of up to 25 months.

The warranty will cover repairs on any purchased Zero 8 device that malfunctions after purchase for free as a bonus after-sales value addition to Zero 8 consumers.

“Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with our target customers, whose lifestyle can be described as image and fashion-conscious and trendy, with a taste for high-end gadgets,” said Mike Zhang, Infinix Kenya Brand Manager.

The smartphone is backed by a 4500 mAh battery which signifies fast charging and longer life (31 hours talk time and 26 hours standby time). The connectivity features in the smartphone include WiFi, Bluetooth, GPS, Volte, and more. It is 4G, 3G and 2G-enabled.

“Infinix will continue to play its key role in developing devices that meet the market needs as well as technology of the day that endear users to the future lifestyle aspirations,” added Zhang.

Other than the flagship mobile phone, Infinix said it would venture into a new product category with the proposed launch of Infinix TV, aimed at fulfilling a smart lifestyle living in accordance with modern trends.

The TV will also be running on the android smart TV system after Infinix received approval from Google. It will enjoy full features and benefits that come with the system, including the ability to stream from favorite apps, play music and games and cast from any device.

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