Infinix, a global leader in the consumer electronics market, has launched Zero 8 in the Kenyan market.
Zero 8 is the company’s flagship series for 2020/21. Though targeting the high-end market, Zero 8 will retail at a relatively affordable price of Kshs 28.
The launch has been conducted in partnership with Sally Karagon, a renowned international fashion designer.
According to Infinix, the partnership with a high-end designer is geared towards raising the Infinix’s brand position and perception in the market as a high-end phone.
“Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with our target customers, whose lifestyle can be described as image and fashion-conscious and trendy, with a taste for high end gadgets,” said Mike Zhang, Infinix Kenya Brand Manager.
Using her international acclaim and experience, Karagon has designed garments for three celebrities who graced the launch, namely the gorgeous songstress Tanasha Donna, celebrated chef Ali Mandhry and Catherine Kamau, an award-winning actress.
Inspired by the Turkana culture, Karagon’s fashion collection has been made using local African fabrics and beads for accessories. The design features diamond-shaped elements which are the main design concept for the Zero 8 smartphone.
The accessories, including beads, also drawn from Karagon’s Turkana collection experience, feature the main colours of the Infinix brand, which are green, black, and white.
