A British apparel company, BLK Sport and the Nigeria Rugby Football Federation have signed an exclusive long-term kit sponsorship/partnership deal aligning with the company’s global strategy.
As part of the partnership, BLK Sport will produce match jerseys, shorts, socks, and replica jerseys amongst other items for the rugby federation.
Speaking at the unveiling of the kits in London, BLK Sale and Marketing Manager, Charles Littlefair, said, “We are really excited to be partnering the NRFF. Our support for them will complement their efforts to see to the growth of rugby in Nigeria.
The NRFF President, Kelechukwu Mbagwu, stated that the BLK partnership was an indication of the bright prospect of rugby sponsorship within the country.
“It shows the potential of the game in Nigeria and our commitment to work with progressive and far-seeing organisations to the betterment of our players and stakeholders. We thank BLK for their enthusiasm and goodwill. We also thank God for sparing our lives and guiding us through these strange times.”
BLK’s representative, Busola Akinyemi, affirmed that the aim was to promote rugby in Nigeria and make it compete with other sports like football.
“Rugby is a very lucrative sport in England and we hope the partnership can enhance the love for Rugby in Nigeria,” said Akinyemi.
