TECNO, a global premier smartphone and smart device brand, today debuted its strategic launch of ‘TECNO Smart AIoT’ ecosystem strategy, marking TECNO’s strategic expansion of its business portfolio to the Artificial Internet of Things area.
Riding on its unique strengths and resources, as well as its accumulated market insights in emerging markets, TECNO is committed to bringing customers the most desirable AIoT products and smart connection solutions with “best quality at competitive price,” according to a statement by the firm.
Looking at the quick evolution into 3G/4G and even 5G era in emerging markets, TECNO has unveiled a forward-looking “1+N” AIoT strategy with a customer-oriented “obsession,” wherein “1” means that customers will be taken as the core.
Explaining further, the statement said, “‘N’ means ‘N’ types of living scenarios the customers will experience which includes home interconnection, commerce, education, travel, sport, leisure, entertainment and more in their current and future life. Along with the strategy launch, TECNO also brings a range of new products including smart audio, smart wearables and first smart routing solution of 5G CPE with ultra-high speed.”
Speaking on the development, Stephen Ha, General Manager of TECNO Mobile, commented, “We have constant investment and dedication to our long-term commitment to global emerging markets, with AIoT being one of TECNO’s strategic priorities in the next few years.
“Standing at the revolutionary point into a new smart living era, we understand consumers’ real needs to high-quality smart products at competitive price, and we have great confidence and unique advantages to provide consumers there with more visionary and desirable mobile solutions.”
By 2025, there is projected to be 41.6bn connected Internet of Things devices. While, in emerging markets like Latin America, the Middle East and Africa, performance to price ratio is an important factor that cannot be ignored, according to GFK research.
The telecom firm noted that the launch of TECNO 5G CPE would be a game-changer to innovate the broadband connections in global emerging markets, especially in African counties.
With the introduction of 5G, the ecosystem would continue to grow at a much faster rate as 5G will enable the connection of every object, person and machine, it pointed out.
“It benefits multiple areas includes smart home, intelligent medical, agriculture, transportation, finance and industrial networking of things. With these scenarios being part of TECNO’s ‘1+N’ strategy, the release of 5G CPE plays a prominent role.
“Right now, TECNO has just announced its 5G CPE available and target to work with main carriers to gradually cover several emerging markets- the pilot markets will be South Africa, Thailand and Russia, the future markets will cover Sri Lanka, Nigeria, Kenya, Uganda, Morocco, Myan,” the firm disclosed.
