Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its over-the-top platform, TracePlay.
Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content.
The platform will be distributed in 180 countries (a first for Molotov), notably in Africa, Europe, Caribbean and North and South America.
When it launches in 2021, it will be available in French, English and Portuguese.
A statement by the firm said, “TracePlay will benefit from Molotov Solution’s full application suite which has already attracted about 12 million users in France. Molotov’s technology will allow TracePlay to empower its audiences to connect with Afro-urban culture seamlessly.”
According to the Chief Executive Officer of Trace, Olivier Laouchez, the digital and non-linear consumption of TV and radio channels and content continues to grow, especially among young and urban audiences who particularly enjoy Trace.
He added, “We chose Molotov Solutions for the quality of its technical platform and the expertise of its team. Together, we will build the most beautiful audiovisual experience of afro-urban entertainment.”
Also speaking on the partnership, Molotov’s Chief Operating Officer, François Le Pichon, said, “We are very pleased to support Trace in the strategic acceleration of its OTT services. This is a very comprehensive and global project, which demonstrates the scope of Molotov Solutions’ services and the capabilities of its team in France and internationally.”
