Truecaller offers users protection through smart sms

Users of the caller ID and telephone search engine app, Truecaller, can now stay protected from spam and fraud through smart sms, a new feature introduced by the company.

Smart sms is a machine-learning model that supports users with important messages from banks, billers, travel companies and delivery companies.

Asides keeping users protected, smart sms will be able to keep track of expenses, last minute changes to travel and also highlight important information within a message.

According to Truecaller’s Director of Business Development & Partnerships Africa, Zakaria Hersi, “Roughly 80 per cent of SMSes one receives daily are from businesses, disengaging users from important/useful messages. To combat that, SMS apps need to become smarter by filtering out spam and categorising useful information.”

The app’s Smart Inbox can help identify unknown SMS sender numbers and SMS sender IDs are resolved to business names with logos. It can also work offline and keeps useful information within the device.

Chineye Udezo
Chineye Udezo
Chineye Udezo is a content developer and social media manager. She is an intern at Plexus Media Interlinks, the owners of Financial Street.

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