USM launches channel for children engagement, cultural teachings

The USM Company has launched a YouTube channel to engage children with beneficial videos.

“The USM Kids channel will feature a variety of programmes that are of interest and benefits to the target audience,” the company said in a statement.

USM, producers of the ‘USM Show with Ufuoma’, says the channel can be assessed via

According to the company, the new channel will help to engage children positively.

They said the channel would also assist to correct the negative narratives about children’s use of social media.

One of directors of the USM company, Ufuoma McDermott, said part of the things to be taught on the channel were African culture and norms.

McDermott said the USM understood the important roles of culture in the upbringing of children and would not deny children access to such on their channel.

“The idea behind the USM Kids channel is

to use media to engage kids in fun and general learning but also subtly teach them about our African norms and culture,” the director added.

The Managing Director of

Daati’s Pride School, Mrs Azuka Ekpe, said the channel would give a balanced life to children.

Azuka Ekpe. Director, Daatis Pride sch & Ufuoma McDermott

She said, “A kid’s life is not all ‘school’ and must be balanced with play and other activities as they grow.”

During the official launch, the lead actors of the channel, Isio and Kesiena McDermott, expressed excitement when welcoming their friends, classmates and a few parents.

The children were also delighted to have such a channel as they settle down to have loads of fun, play, sing-alongs, lots to eat and drink.

They were also allowed to have a glimpse of some of the videos.

“From October 10, videos have been consistently uploaded to the channel to engage children,” USM added.

Follow @usmkids on Instagram and like the Facebook page USM Kids

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