Ayoba wins ‘Best Mobile Application’ award, launches MicroApps

Ayoba has been awarded the Africa Digital Award for Best Mobile Application in Accra, Ghana.

The awards were held by the Africa Digital Festival to honour Africa’s digital champions and ayoba featured among many prestigious winners.

Accepting at a virtual award ceremony, ayoba thanked the millions of users whose support helped to realise the dream of bringing content and connectivity to Africa.

According to a statement by ayoba, the award is a result of many achievements during the course of the year, pointing out that this can be seen in the sharp rise in user numbers in the fourth quarter, “as users respond positively to the many significant updates to the app.”

The application is now available in 22 languages of which many are from Africa such as Xhosa, Zulu, Ibo, Arabic, among others, all contributing to the unique hyper-local focus for ayoba.

Ayoba also offers the possibility for its users to send and receive money via MTN Mobile Money. The service is available in Cameroon, Ghana, and Uganda.

Having started the year as an instant messaging app with a small offering of content channels, ayoba ended the year with 124 content channels, including news and official COVId-19 updates, music, and music news, full gaming offering, lifestyle updates, and education across seven languages.

The newest version of the app also sees the inclusion of MicroApps which are lightweight web apps, developed by third parties to address a specific community need, and are accessed from within the ayoba app.

“We are so proud to launch MicroApps,” said Head of ayoba, Nolan Wolff.

“One of our key goals for ayoba is to build a platform that brings opportunity for African developers. MicroApps will allow local developers to create apps that reflect local culture and values and solve local challenges. It’s an incredibly exciting community development platform.”

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