Uber Eats, an online food delivery has celebrated its fourth year of doing business in Kenya with a growth of 5.2 per cent year-on-year and gross bookings growing by 20.7 per cent.
A journey, which began in 2014, has seen the company spread across 6,000 cities in over 40 countries.
Since the launch, in 2014, Uber Eats – a subsidiary of Uber Technologies, Inc – has served the needs of various customers in different countries including the United Arab Emirates, Egypt, Hong Kong and Nigeria.
Since 2013, Uber and Uber Eats have collectively reached over 30 million riders and eaters in Sub-Saharan Africa.
The company’s growth has been attributed to steady increase in first-time consumers, including deliberate upscaling and diversification of the Uber Eats platform through working with key restaurant partners and the addition and expansion of grocery and convenience orders.
First launched in Nairobi, Kenya, four years ago, Uber Eats is now available in Nakuru and Mombasa. The number of partners that have signed up for Uber Eats continues to grow by the day. The trend indicates that the top four most frequented cuisines in Kenya include American, Indian, Burgers and Pizza.
The General Manager, Uber Eats, Kenya, Kui Mbugua, commenting on the company’s growth in the past four years, was quoted as saying that Uber Eats would continue to seek innovative ways to help their partners reach more customers and grow, as well as offer economic opportunities to Kenyan residents.
His words, “We are excited to celebrate four years in Kenya. It has been phenomenal to see the impact that we have had on consumers, delivery people and restaurants. We initially began by having only restaurants in 2018, but have since expanded this to new categories with the goal of increasing engagements and loyalty with our platform.
“Our category selection, currently, has multiple key restaurant players in the industry, supermarkets such as Chandarana, pharmacies such as Good Life, flower vendors, gas shops, water delivery shops, and even pet food delivery, while working with a range of partners that cater to every pocket.”
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